Coco Capitán

Coco Capitán is a photographer and artist, known for her collaborations with Gucci.

Her work featured as part of Gucci’s “Art Wall” mural project in New York and Milan, creating slogans including “What are we going to do with all this future?” and “Common sense is not that common.” Her distinctive scrawled handwriting was also turned into a capsule collection for the luxury house.

Capitán grew up in Spain, and moved to London aged 17 to study fashion photography at London College of Fashion . After freelancing for independent magazines and building her portfolio through a variety of photographic work, she was accepted into the Royal College of Art for a master’s degree, which she completed in 2016.

She has since shot campaigns for Gucci, Paco Rabanne, A.P.C, Mulberry, Miu Miu and Maison Margiela , with her style considered an influential contribution to a group of young women leading the “female gaze” movement in fashion photography. Alongside her work for brands, Capitán’s editorial portfolio includes work for Dazed, the New York Times magazine, Self Service , Zeit magazine and Another Man.

In 2015 she received The Photographers’ Gallery Fresh Faced and Wild Eyed award.

See her portfolio