What You Wear Tells A Story



50 years ago women were not allowed to compete in Boston Marathon. For it was Katherine Switzer, who in 1967 became the first woman to run Boston as a registered entrant. She lined up and completed the marathon surrounded by hundreds of men, including a race official who tried stop her, while wearing the official bib: 261. 

Lets hear this historic event from Kathrine herself: 


Radical Transparency Establishes Trust


 Step 1

The cotton used in this garment is sustainably grown in Aydın province of Southwest Turkey, with zero chemicals for pesticides and insects. This Aegean cotton is known for its high quality worldwide.

 Step 2

The picked cotton plants were then transformed into fibers and knitted into fabrics in a local factory in Izmir.

 Step 3

These fabrics were then shipped to Istanbul and dyed with highly absorbent paint with non-toxic dyes, reducing chemical usage and water consumption drastically.

 Step 4

Meanwhile, Ms. Seher created the patterns for our designs in a textile atelier based in Istanbul. 

 Step 5

The patterns were then delivered to Ercan, who cut the fabrics into moulds with complete safety equipment and comprehensive social security.

 Step 6

For the making of the unique reflect line on our products, all of the fabrics were sent to the 90% women-employed and women-owned embroidery center in Rami, Istanbul.  

 Step 7

The labels and hangtags were produced under GOTS (Global Organic Textile Standard) and FSC (Forest Stewardship Council), in Etiteks factory in Istanbul, Turkey.

 Step 8

All the labels and embroidered fabrics were handed to our production partner Factory 46 to be transformed into finalized garments; from sewing to ironing and packaging. Factory 46 ensures the difficult-to-achieve BSCI (Business Social Compliance Initiative) and SEDEX certifications.